An effective PPC (pay per click)
search engine marketing ad campaign must begin
with web log analysis and keyword research. Once
we've established a baseline of internet traffic
and search engine activity from your web logs
and found the best keywords to use, we build an
Think of us as your Internet
advertising agency. We manage pay per click advertising
accounts with major search engines including Google
AdWords and Yahoo! Search Marketing You won't
have to deal with any search engine directly.
We'll craft your ads based on the keywords we
have researched. We'll monitor those ads and report
the results to you on a regular basis.
Your site will receive more traffic,
high quality traffic, that will convert to sales.
Based on your budget, we'll monitor the bids for
your keyword ads. We'll make sure you're paying
enough for good search engine placement but not
too much. You'll only pay when potential customers
click on one of your ads. No charges for impressions.
That's the beauty of PPC advertising. You only
pay for what you get and you pay for it as you're
getting it. Your ads will run on high quality
sites including AOL, Yahoo, Google.
Some of our clients were initially
nervous about embarking on a PPC ad campaign.
They were worried that they would spend an unlimited
amount of money with little to show in return.
For these clients, we set daily or monthly caps
on the PPC ad spend and keep the keyword bids
low. We often start with a handful of ads and
a low budget. This allows a client to get used
to the idea of PPC. Once they see a spike in traffic
that leads to sales, their fears dissipate and
they request a more ambitious PPC advertising
campaign with a larger budget.