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Internet Marketing

Myth:

Having a good website will attract customers by itself...

Pay-Per-Click Campaigns

An effective PPC (pay per click) search engine marketing ad campaign must begin with web log analysis and keyword research. Once we've established a baseline of internet traffic and search engine activity from your web logs and found the best keywords to use, we build an ad campaign.

Think of us as your Internet advertising agency. We manage pay per click advertising accounts with major search engines including Google AdWords and Yahoo! Search Marketing You won't have to deal with any search engine directly. We'll craft your ads based on the keywords we have researched. We'll monitor those ads and report the results to you on a regular basis.

Your site will receive more traffic, high quality traffic, that will convert to sales. Based on your budget, we'll monitor the bids for your keyword ads. We'll make sure you're paying enough for good search engine placement but not too much. You'll only pay when potential customers click on one of your ads. No charges for impressions. That's the beauty of PPC advertising. You only pay for what you get and you pay for it as you're getting it. Your ads will run on high quality sites including AOL, Yahoo, Google.

Some of our clients were initially nervous about embarking on a PPC ad campaign. They were worried that they would spend an unlimited amount of money with little to show in return. For these clients, we set daily or monthly caps on the PPC ad spend and keep the keyword bids low. We often start with a handful of ads and a low budget. This allows a client to get used to the idea of PPC. Once they see a spike in traffic that leads to sales, their fears dissipate and they request a more ambitious PPC advertising campaign with a larger budget.

Search Engine Optimization

An effective SEO (search engine optimization) solution must begin with web log analysis and keyword research. Once we've established a baseline of internet traffic and search engine activity from your web logs and found the best keywords to use, we determine an SEO strategy for your web site.

The goal of search engine optimization is to improve your web site placement in free search results, sometimes referred to as natural or algorithmic or organic search listings. To achieve this goal, we need to make structural changes to your web pages. Sometimes, it's simply a matter of changing the titles of various web pages. Other times, we might recommend a whole section of a web site be redesigned to focus pages on specific keywords. We'll assess your site and the high value keywords we've researched to see what needs to be done.

In addition to modifying the content of pages on your web site, we'll need to generate more links to your site. Search engines look at the quality and quantity of links to your site. A site with links from respected web sites will rank high in search results, assuming the pages on that site are search engine friendly (optimized). We'll find sites to link to your site, sometimes for free and sometimes for a fee. For example, we recommend listing for $299/yr in the Yahoo Directory. We'll find the right category for you and will submit a listing chock full of high quality keywords. Having a link from a top quality site like Yahoo will dramatically improve your search engine rankings. See a list of top web directories (courtesy of SEO).

Once your site is optimized, we'll submit it to the major search engines. In many cases, you do not need to do this as the search engines will find your site if quality sites link to your site. Be wary of companies that offer to submit your site to thousands or even just hundreds of search engines. There are only a handful that really matter. We'll look at your web logs and will know which have found your site. Those that have not, we'll inform them about your optimized site.

Contact us about optimizing your web pages for the search engines or Pay-per-click.

Consider our Search Engine Marketing Kit

which includes both SEO and PPC (pay per click).

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